The art of persuasion is about getting people to change their minds or to convince them that your opinion is the right one. It is amazing just how often you are faced with some sort of persuasive topic throughout your daily life.
In advertising persuasive topics come in all forms. From television ads, infomercials, books, magazines. Each one of them are asking you to believe in their concept. For that to happen the sellers have to set their intension on what way do they want to persuade people? And what end result do they want to achieve.
The above intensions can be applied in your own life.
If your intension is to get a rise in salary, make a sale, or even convince a salesperson to give you twenty percent off, you can apply persuasion.
Once you have a focus of intension, you can the start to mold the persuasive component. Work out how can you introduce a change without resistance from your audience? Or what would it take to get your point of view across so that the other person understands your concept?
Remember to make a note about the state of mind and the emotional state of the person you are communicating with. You will find this information very useful and can be used to your advantage.
People act upon their emotions and therefore emotions play a major role in persuasion techniques. Once you can tap into your audience's emotional mindset, you will find half of your work will be done. So never focus too much on the facts and figures. Your goal is to get your audience to accept and trust you so they become comfortable with the ideas that you're handing out.
Persuasion is not something which happens instantly . It is subtle within normal conversation. When you have a topic, make sure to repeat your message and give your audience time to process it.
Remember to always keep your cool and stay in control when you are using persuasion within a conversation. Never allow your current mood to dictate how the conversation plays out. Make sure that you are honest without being vulnerable or too sincere. If you are nervous, your audience will be uninterested and more likely to resist what you are saying. Aggressiveness will trigger a "fight or flight" response. By being patient and taking things slowly, you'll be able to get your point across with less resistance.
In advertising persuasive topics come in all forms. From television ads, infomercials, books, magazines. Each one of them are asking you to believe in their concept. For that to happen the sellers have to set their intension on what way do they want to persuade people? And what end result do they want to achieve.
The above intensions can be applied in your own life.
If your intension is to get a rise in salary, make a sale, or even convince a salesperson to give you twenty percent off, you can apply persuasion.
Once you have a focus of intension, you can the start to mold the persuasive component. Work out how can you introduce a change without resistance from your audience? Or what would it take to get your point of view across so that the other person understands your concept?
Remember to make a note about the state of mind and the emotional state of the person you are communicating with. You will find this information very useful and can be used to your advantage.
People act upon their emotions and therefore emotions play a major role in persuasion techniques. Once you can tap into your audience's emotional mindset, you will find half of your work will be done. So never focus too much on the facts and figures. Your goal is to get your audience to accept and trust you so they become comfortable with the ideas that you're handing out.
Persuasion is not something which happens instantly . It is subtle within normal conversation. When you have a topic, make sure to repeat your message and give your audience time to process it.
Remember to always keep your cool and stay in control when you are using persuasion within a conversation. Never allow your current mood to dictate how the conversation plays out. Make sure that you are honest without being vulnerable or too sincere. If you are nervous, your audience will be uninterested and more likely to resist what you are saying. Aggressiveness will trigger a "fight or flight" response. By being patient and taking things slowly, you'll be able to get your point across with less resistance.
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