A few things come to the mind of any conference participant upon receiving the invitation. They include the venue or setting, food, guests and social interactions with other participants. Food and venue are fairly straight forward. You have little control over social interactions. Meeting expectations on the motivational keynote speaker is one of the biggest challenges. How do you surmount it?
Conducting background research will help differentiate good speakers from amateurs and hyped imposters. Attending an event where the person is speaking will give you valuable fast hand experience. Where this is not possible, watch videos or follow the person through the media. The issues to look for are audience engagement, mastery of content, delivery style and general presentation skills. Your decision will be based on hard evidence.
Go for an accommodative speaker who involves you in preparation. The conference is themed and intended to achieve a particular goal. Failure to stick to the theme will throw every participant off balance. Accommodating your theme means thorough research to understand and assimilate your concerns. The audience must feel as though the guest is one of their own. This cannot be achieved unless one is ready to research.
It helps to have a person who commits substantial time to your gathering. This means readiness to engage and interact with participants before and after his presentation. It shows disinterest and pure commercial interest to pop in a few minutes before you hit the podium and then out immediately you are done. It is necessary to build up to the presentation and later engage on one-on-one basis afterwards. These personal encounters leave an impression in the minds of participants.
A referral is considered the best approach to getting a perfect guest. This saves you time and resources used in vetting new speakers blindly. Talk to your peers to refer a guest who performed incredibly during their event. This is a way of getting a specialist in your industry. Such an individual is conversant with issues in your sector. Since his performance is already known, you will not be engaged in trial and error. You will escape the traps of media hype on speakers.
Speakers take personal initiative to promote events they are participating. This works perfectly for new events or where you have no track record to boost participation. In instances where you are sourcing for participants, this will boost your campaign. Co-promoting events also involves using own networks to gather momentum. It raises the profile of your gathering and creates greater impact. This can be negotiated when signing the contract or be part of his incentive for speaking at your event.
There are speakers who use events to promote their wares. This should be done with restriction to avoid overshadowing your event. In fact, it should be negotiated during contracting. It is helpful in that it offers something memorable to take away but must never override your theme or activities. The understanding should be that, it is not about the speaker but your event.
There are risks associated with prominent and highly priced speakers. Their message and style of presentation are known. This might not have the desired impact. It is vital for the guest to understand your journey and mission and further be assimilated into the conference. Consulting during preparation and engaging with the audience are the other vital aspects that determine success.
Conducting background research will help differentiate good speakers from amateurs and hyped imposters. Attending an event where the person is speaking will give you valuable fast hand experience. Where this is not possible, watch videos or follow the person through the media. The issues to look for are audience engagement, mastery of content, delivery style and general presentation skills. Your decision will be based on hard evidence.
Go for an accommodative speaker who involves you in preparation. The conference is themed and intended to achieve a particular goal. Failure to stick to the theme will throw every participant off balance. Accommodating your theme means thorough research to understand and assimilate your concerns. The audience must feel as though the guest is one of their own. This cannot be achieved unless one is ready to research.
It helps to have a person who commits substantial time to your gathering. This means readiness to engage and interact with participants before and after his presentation. It shows disinterest and pure commercial interest to pop in a few minutes before you hit the podium and then out immediately you are done. It is necessary to build up to the presentation and later engage on one-on-one basis afterwards. These personal encounters leave an impression in the minds of participants.
A referral is considered the best approach to getting a perfect guest. This saves you time and resources used in vetting new speakers blindly. Talk to your peers to refer a guest who performed incredibly during their event. This is a way of getting a specialist in your industry. Such an individual is conversant with issues in your sector. Since his performance is already known, you will not be engaged in trial and error. You will escape the traps of media hype on speakers.
Speakers take personal initiative to promote events they are participating. This works perfectly for new events or where you have no track record to boost participation. In instances where you are sourcing for participants, this will boost your campaign. Co-promoting events also involves using own networks to gather momentum. It raises the profile of your gathering and creates greater impact. This can be negotiated when signing the contract or be part of his incentive for speaking at your event.
There are speakers who use events to promote their wares. This should be done with restriction to avoid overshadowing your event. In fact, it should be negotiated during contracting. It is helpful in that it offers something memorable to take away but must never override your theme or activities. The understanding should be that, it is not about the speaker but your event.
There are risks associated with prominent and highly priced speakers. Their message and style of presentation are known. This might not have the desired impact. It is vital for the guest to understand your journey and mission and further be assimilated into the conference. Consulting during preparation and engaging with the audience are the other vital aspects that determine success.
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