We have reached the point where celebrity speakers are akin to team sports specialists like "closers" in baseball. Eight innings of the game are finished. Now they're brought in to face those last three batters. At the end of the season, they'll be demanding a big payday. The difference is that with speakers, payday is at the end of the night.
There's so much money in this now that providing celebrity speakers for various kinds of gathering has become a kind of business unto itself. Visit their sites and they'll have photos and mini-biographies of dozens of them. Generally, the speakers will be arranged by type for your convenience.
The fees might surprise you. A cast member from a popular TV series could cost $10,000 to $15,000. That price might get you a veteran tight end so long as he's not All-Pro, or an astronaut. An astronaut who was an alcoholic till he got religion, however, might run $30,000. Few things add to one's value as a celebrity speaker like overcoming an addiction. People make money merely from being relatives of people who overcame addiction, so long as they're somewhat famous.
You might have to fork over thirty to fifty thousand dollars for the star of that beloved 1960s TV comedy, or for a fairly well-known - or not too well-known - captain of industry. This escalates up to ex-Presidents, who can get more than half a million dollars for an appearance.
It's well worth asking whether it's worth it. In some cases, this can be calculated. If you happen to be a charity raising money to support teenage unwed mothers, you have can simply measure whether twenty thousand dollars to a celebrity who was once an unwed teen mother is worth it. The question would be whether that much more money arrived in donations or not. If it didn't, the organization just wasted a lot of money. If it did, that was good advertising.
Whenever the event is meant to turn a profit, it is capable of such a judgement. If you're holding a baseball collectibles convention, it's easy to determine if it was worth it to pay $100,000 to a three-time MVP when you might've landed last year's batting champ for half that amount. By contrast, it's hard to determine value if the event doesn't have a goal that can be measured in income. That should be a concern, because speakers expect payment in something a lot more fungible than prestige.
A college or university graduation, for example, always features a celebrity speech. One of the staples of these speeches is that in six months no one will remember the speech about to be given. Maybe it's time to takes that to heart, relieve the students of some small amount of their debt, and simply have a successful alumnus from years gone by give the speech. It might in fact mean more to the students.
A conference of businessmen might reconsider the expensive pharmaceuticals CEO whose face graces magazine covers. The mid-level R & D scientist who led the team that designed the breakthrough vaccine might be more inspirational even if he doesn't speak as well. The time might have come to cut down on costs by broadening the field of celebrity speakers.
There's so much money in this now that providing celebrity speakers for various kinds of gathering has become a kind of business unto itself. Visit their sites and they'll have photos and mini-biographies of dozens of them. Generally, the speakers will be arranged by type for your convenience.
The fees might surprise you. A cast member from a popular TV series could cost $10,000 to $15,000. That price might get you a veteran tight end so long as he's not All-Pro, or an astronaut. An astronaut who was an alcoholic till he got religion, however, might run $30,000. Few things add to one's value as a celebrity speaker like overcoming an addiction. People make money merely from being relatives of people who overcame addiction, so long as they're somewhat famous.
You might have to fork over thirty to fifty thousand dollars for the star of that beloved 1960s TV comedy, or for a fairly well-known - or not too well-known - captain of industry. This escalates up to ex-Presidents, who can get more than half a million dollars for an appearance.
It's well worth asking whether it's worth it. In some cases, this can be calculated. If you happen to be a charity raising money to support teenage unwed mothers, you have can simply measure whether twenty thousand dollars to a celebrity who was once an unwed teen mother is worth it. The question would be whether that much more money arrived in donations or not. If it didn't, the organization just wasted a lot of money. If it did, that was good advertising.
Whenever the event is meant to turn a profit, it is capable of such a judgement. If you're holding a baseball collectibles convention, it's easy to determine if it was worth it to pay $100,000 to a three-time MVP when you might've landed last year's batting champ for half that amount. By contrast, it's hard to determine value if the event doesn't have a goal that can be measured in income. That should be a concern, because speakers expect payment in something a lot more fungible than prestige.
A college or university graduation, for example, always features a celebrity speech. One of the staples of these speeches is that in six months no one will remember the speech about to be given. Maybe it's time to takes that to heart, relieve the students of some small amount of their debt, and simply have a successful alumnus from years gone by give the speech. It might in fact mean more to the students.
A conference of businessmen might reconsider the expensive pharmaceuticals CEO whose face graces magazine covers. The mid-level R & D scientist who led the team that designed the breakthrough vaccine might be more inspirational even if he doesn't speak as well. The time might have come to cut down on costs by broadening the field of celebrity speakers.
About the Author:
Picking your speaker need not be laborious - Try Speakers Associates for a great variety of orators including the celebrity speakers options that can add real spark
No comments:
Post a Comment