Day in and day out persuasion is all around us. Hungry? Restaurant owners will step up to the plate to tell you to come and eat at their place. Feel like being entertained? No difficulty, new movies will ask you to come and watch them. There is so much persuasion going on all around us that it's easy to not even notice it.
There is a Psychology at work here where people are directed to accepting new attitudes or ideas or even actions that the art of persuasion compels them to.
There are some obvious techniques that the Psychology of Persuasion uses. Here is a list of them:
o Create a need: when you create a need or add something additional to one that already exists, you are appealing to people's deepest wishes for love or security of self-actualization.
* Appeal to social needs: Another good persuasion technique. Here the plea is to your prospect becoming popular or famous or like other people. When TV commercials feature famous people endorsing a product, the notion is that the average viewer will feel like being that famous person by buying that product. TV commercials have made good use of the psychology of persuasion.
* Applying loaded words or images: This means that very positive expressions are used to endorese certain products or services.
Inducing beliefs or values in people is what the psychology of persuasion does best. This way the things discussed above can be put to use to manipulate people's thoughts and actions. The word "psychology" actually comes from Greek and it means "study of the soul." The soul is the essential person, so in this branch of psychology emphasis is placed on pleasure and pain. These are great motivators and influence your values and the acquisition of new skills. And this leads to coherent conclusions: everyone wants to feel pleasure and avoid pain.
This is one way of leading people to an experience of regular expectations. If there is a commonality in this, then people can be led to be willing to buy things they want and salespeople can make more sales.
This kind of psychology is also utilized as a main persuasion technique by politicians, corporate bosses, and even ministers of different churches. Even non-experts can value how applying these techniques are all in the realm of what is practical and even reasonable.
Our everyday experiences are not immune to persuasion. When we are confronted with a kind of persuasion, we react in certain predicted ways. Because this happens, it is likely to foretell how certain people will react to certain stimuli in order to go for certain ideas or start acting in a certain way. The difficulty is that deceitful people can also employ these techniques. But if you understand the psychology of persuasion well enough, you can always tell whether someone is trying to pull the wool over your eyes or not.
There is a Psychology at work here where people are directed to accepting new attitudes or ideas or even actions that the art of persuasion compels them to.
There are some obvious techniques that the Psychology of Persuasion uses. Here is a list of them:
o Create a need: when you create a need or add something additional to one that already exists, you are appealing to people's deepest wishes for love or security of self-actualization.
* Appeal to social needs: Another good persuasion technique. Here the plea is to your prospect becoming popular or famous or like other people. When TV commercials feature famous people endorsing a product, the notion is that the average viewer will feel like being that famous person by buying that product. TV commercials have made good use of the psychology of persuasion.
* Applying loaded words or images: This means that very positive expressions are used to endorese certain products or services.
Inducing beliefs or values in people is what the psychology of persuasion does best. This way the things discussed above can be put to use to manipulate people's thoughts and actions. The word "psychology" actually comes from Greek and it means "study of the soul." The soul is the essential person, so in this branch of psychology emphasis is placed on pleasure and pain. These are great motivators and influence your values and the acquisition of new skills. And this leads to coherent conclusions: everyone wants to feel pleasure and avoid pain.
This is one way of leading people to an experience of regular expectations. If there is a commonality in this, then people can be led to be willing to buy things they want and salespeople can make more sales.
This kind of psychology is also utilized as a main persuasion technique by politicians, corporate bosses, and even ministers of different churches. Even non-experts can value how applying these techniques are all in the realm of what is practical and even reasonable.
Our everyday experiences are not immune to persuasion. When we are confronted with a kind of persuasion, we react in certain predicted ways. Because this happens, it is likely to foretell how certain people will react to certain stimuli in order to go for certain ideas or start acting in a certain way. The difficulty is that deceitful people can also employ these techniques. But if you understand the psychology of persuasion well enough, you can always tell whether someone is trying to pull the wool over your eyes or not.
About the Author:
A number of articles on Covert Persuasion Techniques, and have them all posted at http://persuasiontechniques.org where you can find them and also a Free Special Report.
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