Reasons Companies Choose To Book Celebrity Speakers At Their Conference

By Lincoln Morgan


One of the most important things to consider for a business function is the hiring of celebrity speakers. Fines wines and beers, great food, good music and a nice venue are important but an inspirational and charismatic public speaker can make the evening complete.

Obviously the choice of celebrity speaker will depend on the expected audience. If the audience is male dominated the choice may be quite simple - a sports star. If female predominant then the options can be more varied and could extend into the entertainment field. There is little point in choosing a celebrity that the audience may struggle to identify with even if the host may identify with them.

If the audience is diverse then who can resist the pull of past a movie star or popular singer. Past is probably more relevant because if they are still current then they may be reluctant to do this work and their fees could be prohibitive.

Sports stars are often favorites to engage at such events especially if the audience is predominantly male. They are in general may be more aware and interested of the world of sport than an audience of females. Not all sports stars however are great communicators so their sporting stature may need to be iconic if their oratory is not so great.

Conversely lesser known celebrities maybe fantastic presenters so could be worth consideration if there is no reliance on their wow factor to get the people to an event. In this case the food, drink and music would have to be good be good enough to be the draw card and the speaker would then be seen as a bonus.

Any celebrity speaker has to come armed with some good stories. The best ones will be able to pull these out as the occasion requires and deliver them with immaculate timing. There is nothing better than hearing an ex politician dishing the past dirt on a fellow politician especially if they were in opposition.

Good presenters are often good story tellers and like being read to as a child a good story can be both entertaining and engaging. For that reason many of them may have stepped back from their chosen vocation after a long association with it. This may not be a bad thing in that they may have had time to reflect and gather those stories from their past that can enthrall their audience.

Good celebrity speakers also often bring with them a message. It could be triumph over adversity or success through hard work and determination. What ever it is it should inspire the listener. It is this inspiration that the host may be looking for as this is then associated with the function and therefore the host. The host or business is then seen to be associated with this inspiration and success by implication.




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