As a small business person, you may feel that networking is just one more thing on your already massive to-do list. But I'm here to tell you that joining a small business networking group just might be the best thing you ever did for your business success.
I am an advocate of small business networking groups because as you help others, you also help yourself! You not only tell the people about your business but you also find out how you can be of help to them. And as we all know, helping others is one of the best ways to make them remember you (and send you referrals).
Let's face it: many of us avoid the standard "meet and greet" networking events because they feel like we have to "sell" ourselves to people who may not be interested in our business. This problem is solved by joining a networking group because the whole point of the group is to tell each other about your respective businesses and see how you can help each other with referrals. So you get to network without feeling like a pushy salesperson. Now that's a relief!
There are many other advantages to joining a business networking group, including the ability to promote yourself directly to other local businesses who may need your product or services. And even if they don't directly hire you they may be able to recommend you to someone else.
In addition, the support that you get from a networking group cannot be underestimated. Some people report that their weekly breakfast meeting is the most productive meeting of their week. In addition, a networking group usually offers you group advertising discounts, business educational seminars, and lots of useful new ideas
Even considering all the advantages, many small business owners are still put off by the idea of networking.
So do you really have to network? Let's put it this way: you need to let people know about your business and a networking group is one of the best ways to do that. It's a way to let people know your business. If nobody knows about it, your business won't be successful. That's why networking is so important.
The good news is that networking groups can actually be fun, as long as you choose a small business networking group that suits you and your business. Consider joining a networking group -- you'll be glad you did!
I am an advocate of small business networking groups because as you help others, you also help yourself! You not only tell the people about your business but you also find out how you can be of help to them. And as we all know, helping others is one of the best ways to make them remember you (and send you referrals).
Let's face it: many of us avoid the standard "meet and greet" networking events because they feel like we have to "sell" ourselves to people who may not be interested in our business. This problem is solved by joining a networking group because the whole point of the group is to tell each other about your respective businesses and see how you can help each other with referrals. So you get to network without feeling like a pushy salesperson. Now that's a relief!
There are many other advantages to joining a business networking group, including the ability to promote yourself directly to other local businesses who may need your product or services. And even if they don't directly hire you they may be able to recommend you to someone else.
In addition, the support that you get from a networking group cannot be underestimated. Some people report that their weekly breakfast meeting is the most productive meeting of their week. In addition, a networking group usually offers you group advertising discounts, business educational seminars, and lots of useful new ideas
Even considering all the advantages, many small business owners are still put off by the idea of networking.
So do you really have to network? Let's put it this way: you need to let people know about your business and a networking group is one of the best ways to do that. It's a way to let people know your business. If nobody knows about it, your business won't be successful. That's why networking is so important.
The good news is that networking groups can actually be fun, as long as you choose a small business networking group that suits you and your business. Consider joining a networking group -- you'll be glad you did!
About the Author:
Learn more about business networking groups by visiting Barbra Sundquist's home business website.
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